Our target audience is the curious child who loves candy, imagination and discovery. They are excited about exploring the world of Wonka and the intrigue of the unknown. The children from Roald Dahl’s classic “Charlie and the Chocolate Factory” are our driving forces, from spoiled and conniving to humble and curious, this exhibit will appeal to every child. We are aware that though this exhibit is designed for children many adults will want to visit and we encourage that exploration, bringing out the child in every person.
When you first enter the exhibit, the golden ticket is the first thing you see. We wanted the visitor to have that excitement and intrigue that we find in the book, right form the beginning! The golden ticket is a reminder of the story from the book but also important for the experience of the exhibit.
Along the first wall you find a contoured display of the more historical aspects of the Wonka brand. We wanted this wall to acknowledge the rich cultural history of the candy empire, including packaging over the years, the history of how the brand came to be, the story of “Charlie and the Chocolate Factory” and the many faces of Willy Wonka himself. We see the exhibit as a story, where this part highlights the roots of the Wonka brand.
From the very beginning, the word map on the floor guides you through the exhibit. The visitors mentally answers the questions asked and are guided by the answers they choose. The map takes twists and turns that lead in unconventional ways around the rooms, eventually leading to the synesthesia room. At the end, the visitor will have chosen his or her own fate, which in this case means a type of candy from the Wonka line. This part of the exhibit is designed to create a unique experience for each visitor, showing the diversity and individuality of each confectionary experience!
The candy lab is, hopefully, one of the high points of the exhibit. The walls change from a purple pattern gradually into the clinical white of the lab. Tables laden with hundreds of test tubes bubbling away, Bunsen burners Smoking with candy smells and Petri dishes full of confectionaries greet the viewer. Everyone is welcomed into this mad scientist lab, where they can explore and create. If the timeline represents the history of Wonka, and the word map emphasizes the present, then the candy lab surely brings to light the astounding future of Wonka, with the user guiding the direction it takes.
At the end of the tour each person is led to the synesthesia room. Here, by following the word map, the viewer has chosen their own fate and is led to the candy that best represents them. There are different sections of the synesthesia room allotted to each user, where they will experience not only the taste of the confectionaries but also the smells, sights and feel of them. We really want to emphasize the senses and experiences of the Wonka candy line, just as Roald Dahl describes them in the book.
Who wouldn’t love to see and fountain, flowing to the brim with rich chocolate? What about the biggest chocolate fountain in the world? In the entrance hall of our exhibit you will find just this, bubbling and churning its delicious liquid chocolate for all to see!
For the exhibit as a whole we hoped to really emphasize the individual experience of Wonka. Each candy has its own character and the way each plays with the senses is one of a kind. We want each visitor to come away with their own memories and experiences, guided by their own desires. We also hoped to spark the intrigue and curiosity that one experiences when reading the Roald Dahl book. We wanted to provide a space that gives justice to the beautiful verbal imagery of the novel and lets the viewer open their senses to the scientific and magical world of Wonka.
Since this is a 40th anniversary celebration, we want to tell the story of the Wonka brand, but also emphasize that the company is always moving, creating and growing with the customers. We wanted the exhibit to tell a nonlinear story as well. Right from the start the visitor crafts his or her own experience from the exhibit, however, each will come away with a sense of the history, present and bright future of the Wonka Candy Company. This exhibit is not merely about candy, it is about the experiences of Wonka and a celebration of innovation over 40 years.
This was a video collaboration I did with Henrique Moser for a class called ecological perspectives on design. Out of a class of more than 100 students the video was one of the top ten!
This fun and interactive toy will take your child on a journey through the alphabet. Kids will be inspired to learn about the different elements that make up each letter by playing with the varying magnetic shapes. The vibrant colours and easy-to-use board allow children to solve each letter like a puzzle. As the child matures, the toy can be modified, allowing the child to experience the letters with added complexity and challenge. This educational toy is suggested for children aged 5 to 7 and is especially recommended for kids with learning disabilities such as dyslexia. Kids and parents alike love this toy for its fun, versatility and interactivity.
1. Choose the letter that you want to learn
2. Take that letter card out of the deck
3. Peel the magnetic frame off of the playboard and place that letter underneath the frame
4. Start matching the pieces to the ones on the card to create letters!
* once you have mastered the pieces on the cards try making the letters with the cards beside the board or even without the cards at all!
Your handwriting. The way you walk. Which china pattern you choose. It’s all giving you away. Everything you do shows your hand. Everything is a self-portrait. Everything is a diary.
-Chuck Palahniuk “Diary”
This project was partly inspired by the book “Diary” by Chuck Palahniuk. I don’t particularly love the book but there are some great quotes in it about the history of pigment, how some caused illness and the dark origins of others. Many people don’t know about colour and how it came to be through history, but if you research a little you can find out horrible things. Just dreadful things.